What is SEO?
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The term SEO (Search Engine Optimization) for its acronym in English Search Engine Optimization, describes a series of activities you can implement in your website to increase direct traffic coming to your website from search engines . This includes things you do to your web site directly as changes to the text and programming code. But it also includes direct communication with search engines, or aspiring to other traffic sources requesting to be included in listings or links.
SEO can be perceived as something very complicated, but it really is very simple and has a goal: Earn Targeted Visitors.
Why SEO?
Surveys found that purchasing decisions taken in B2B or Business to Business, 63.9% said that a search engine like GOOGLE would be the first place they go to investigate and obtain information about a product or service.
74% of people use search engines to research a product and 54% use it to find a website where to buy
Imagine one of your customers are looking for your phone number to order a product and seek it in a search engine find your competition instead of you, and buying it ends there. Not only is it necessary to have a website but having a website designed especially for SEO.
The good news: Your Web site is number one on Google, The bad news: the page that is ranked number one in Google is a pdf file of technical information that you remembered even that was on your website.
The best thing about SEO is that when implemented correctly, this will benefit both you and your visitors and readers,
Why: Helps users get where they really want to go.
How? : Providing a right way to achieve it. Making sure that our message is simple, updated, and accurate and the most important thing is put right in front of our audience.
In conclusion SEO is no longer an option but an obligation. There are many ways to implement SEO on your site and you must implement it as soon as they compose a new page or article using strategic keywords and to implement and deploy complete applications that help you perform these operations automatically in most cases, which you can install and ask your web designer to implement it in your site, clear it becomes much easier if you are using a CMS (Content Management System) to manage your website.
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